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AvantLink US, CA, AU

About

Utah-based, outdoor-focused AvantLink claims 800+ advertisers, including major retailer REI. FMTC is fully integrated with each of AvantLink’s three country networks in the US, Canada, and Australia.  According to Crunchbase, AvantLink was founded in 2005. It is run as an independent company by CEO and co-founder Scott Kalbach.

Links / Social

FMTC Integration Status

  • Parsers

  • MerchantSync

  • FreshReach®

Adding Your Credentials to FMTC

Link Structures

Last Updated: 07/22/2022
For questions and additional information, please contact the network.

Parameters

Not all AvantLink ad tools use the exact same set of parameters. The examples below are indicative of Custom Link URLs only.

For further reference, please visit Technical Integration for Affiliates – AvantLink Support

Parameter

Purpose

tt=cl

“tt” = “tool type”
”cl” = “custom link”

mi=11707

“mi” = “merchant ID”
11707 = merchant ID number

pw=9649

 “pw” = “publisher website”
“9649” = website ID

ctc=test-1234

“ctc” (optional) = “custom tracking code”

May be populated with any alphanumeric value of 64 characters (plus periods, spaces, hyphens & underscores or less (Technical Integration for Affiliates – AvantLink Support)

url=http%3A…

“url” = destination URL

Value of the parameter is the encoded destination Merchant URL (Technical Integration for Affiliates – AvantLink Support)

URL Structures

For all links here, across all networks, the "%" is a placeholder, matching 0 or more characters. It's typically the value of a URL parameter, and is also used in "http%://" to indicate that both "http" and "https" are possible.

Examples

http%://www.avantlink.com/click.php?tt=%&mi=%&pw=WEBSITEID

http%://www.avantlink.com/click.php?tt=%&mi=%&pw=WEBSITEID&url=%

http%://www.avantlink.com/click.php?tt=%&mi=%&pw=WEBSITEID&url=%&ctc=%

Additional Resources

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