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Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America.

Links / Social

FMTC Integration Status

  • Parsers

  • MerchantSync

  • FreshReach®

  • Product Feed

Adding Your Credentials to FMTC

Link Structures

Last Updated: 01/06/2021
For questions and additional information, please contact the network.





This is a unique 11-character code that identifies which Publisher a click came from. It is case-sensitive and can be found in any of your links.


The ID of the advertiser whose site you are creating a link to. This can be found in the Publisher Dashboard by clicking Programs > My Advertisers and then clicking the advertiser's log and Advertiser Info at left.


The URL where your site visitors will be taken. The special characters in this URL must be URL-encoded.


An optional parameter. Signature Publishers use this to track sub-sites and members.

Values are required for id, mid, and murl. If values are not passed for these parameters, your deep link will direct to an error page.

Some advertisers limit deep linking. We suggest testing your deep links to make sure they go to the intended page. If your deep link is redirected to the advertiser's home page, it means that this advertiser does not allow deep linking to the page in the murl= parameter.

Reference: Deep Linking Structure: Creating Tracking Links Outside the Publisher Dashboard – Publisher Help Center (

URL Structures

For all links here, across all networks, the "%" is a placeholder, matching 0 or more characters. It's typically the value of a URL parameter, and is also used in "http%://" to indicate that both "http" and "https" are possible.







Additional Resources

Please visit Deep Linking Structure: Creating Tracking Links Outside the Publisher Dashboard – Publisher Help Center ( for more information.

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